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How to deal with haters

How to deal with haters (as a musician)

As a musician, there is no doubt that at some point in your career you'll encounter haters and trolls. Especially if you post on YouTube, Facebook, and Twitter.

It can be hard to take, especially in the beginning when you don't have (yet) an audience of true fans.

So what to do about it?

If you visit a large corporation's website, you'll notice a section about its philosophy (or mission).

While it might look absurd to have a philosophy when you're a big company, there are practical implications to it.

The first implication: it specifies who's your target audience. If you clearly state that your audience is people who enjoy X type of product in a certain way, you know that you can safely ignore the rest.

The second implication: it focuses on how you want to serve them. In some music genres, old audio cassettes are the way to go. In other genres, streaming is pretty much where it's at. In heavy metal, t-shirts and vinyl are really important.

It's the same situation with social media, there's a large following on Twitter and Reddit for the vaporware genre. Both platforms are essentials to be visible to vaporware fans. Of course, you could use all social media to promote your work, but it would be time-consuming and not as efficient as focussing on the right ones.

Worse, you could get the attention of intolerant people who are not fans of the genre and don't get what you're doing. Aka "haters".

The third implication: how do you expect your music to be used? It might sound funny, but we all use music in different contexts: sometimes it's to relax, other times it's to work out. It can also be used to get motivated.

Many years ago, I released an album of downtempo music influenced by vaporware. I got emails from people telling me they would listen to my music when they were spending time with their girlfriends... That's the kind of use I didn't foresee. lol

Finally, people who engage in trolling behaviors are rarely real fans. Yes, once in a while a fan can be disappointed, but it's rare.

You're making music for people who enjoy it, focus on them and ignore the rest. With a clear philosophy that states your mission, it is much easier to do! Over time, you'll gather a fan base that is truly enjoying what you do. It takes time to find them, but it's certainly worth the effort.

I hope you enjoyed this email. :)

Have a great end of the week!

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